I hope readers who lived through the cold war will also find the volume useful, because as marx once said groucho, not karl, outside of a dog, a book is a mans best friend. Cocacolonization alternatively cocacolonization refers to the globalization of american. A very short introduction mcmahon has produced a commanding short narrative of a vital period in recent world history. Reinhold wagnleitner, cocacolonization and the cold war. The first, often termed the new cold war history, is the attempt to correct. The cultural mission of the united states in austria after the second world war. In world war ii and the cold war, many outside of the united states associated cocacola with american culture.
It became popular with the 1994 publication of reinhold wagnleitner cocacolonization and the cold war. The cultural mis sion of the united states in austria after the second world. Pdf on dec 31, 2012, nathan abrams and others published chapter 1. It became popular with the 1994 publication of reinhold wagnleitner coca colonization and the cold war. Rogers on wagnleitner, cocacolonization and the cold war. In cocacolonization and the cold war, he shows that americanization was the result not only of market forces and consumerism but also of systematic planning on the part of the united states. A new history is meant chiefly, therefore, for a new generation of readers for whom the cold war was never current events. Cocacolonization and the cold war university of north. The cultural mission of the united states and austria after the second world war 9780807844557. Fredrik logevall, university of california, santa barbara. Cocacolonization and the cold war cambridge university press. Richard wagnleiters study cocacolonization and the cold war is an analysis of the development of american cultural dominance in postworld war ii austria. Wagnleitner reinhold wagnleitner argues that cultural propaganda played an enormous part in integrating austrians and other europeans into the american. It suggests that decolonization can be considered both as a response to the globalization of european influence and as a process of globalization which paved the way for the dismantling of.